PAY PER CLICK
Pay Per Click (PPC)
One very cost-effective way to boost your online visitors and sales is PPC advertising. Old-fashioned “broadcast” ads are costly because you pay to reach vast numbers. Unfortunately, most of them are not potential buyers. You pay and hope that a few buyers will see your ad among the myriads of other ads that day.
PPC is hi-tech “narrowcast” advertising that uses sophisticated market intelligence. Statistical analysis of consumer behaviour, especially their use of online search words, allows us to narrow the audience so that the ad is only shown to likely buyers.
Better still, you only pay when one of those likely buyers clicks on your ad’s Call to Action, e.g.: “Click Here To Find Out More”. That click takes them to your website, which should engage, inform and delight them. The aim is to get them to not only buy, but also to recommend you to friends and in favourable online reviews.